We have a range of enhancements available to help you get the most out of the next generation of Audience Spectrum, allowing you to better identify, approach and market to the right people, at the right time, in the right way for them.
Make Audience Spectrum work even harder for you ▼
Audience Spectrum Licensing
Tag your database annually
From £1,750 +VAT
Purchasing an Audience Spectrum Licence allows you to tag your records in your ticketing system, database, or CRM at an individual customer level, in order to easily profile your audiences and create targeted marketing campaigns.
Audience Spectrum Persona Workshop
Understand your core segments
Add on to License, £450 +VAT
We’ll work together to explore the segments most prevalent in your own audiences and develop example personas that feel real and relevant to you. You’ll also learn how you could apply this knowledge to your day to day work.
Audience Spectrum Profiling Report
Get a snapshot of your audiences
From £250 +VAT
These one-off reports show and explain the proportion and profiles of each Audience Spectrum segment in your audience, compared with the overall Audience Spectrum profile of the population in the area of your choice, at that point in time.
Audience Spectrum Bespoke
Create personalised segmentation
From £5,000 +VAT
Using our existing Audience Spectrum expertise, we identify the segments that really matter for your organisation and then build a unique segmentation model, complete with locally relevant mapping, bespoke resources and pen portraits.