Nearly half of people engaged with arts and culture digitally during the pandemic.
Overall, 45% of people said they had taken part in an online cultural activity during the pandemic.
- This is much higher in the 16-24 age category, as well as for Metroculturals.
- Those with some specific types of disability were also more likely to engage online than the overall average, such as those who are visually impaired and those with depression or anxiety.
The types of activity with the most online engagement are watching a performance/event, following by a virtual tour/online exhibition.
- More niche categories like immersive/virtual reality digital art or online creative workshops see 5-10% of respondents taking part.
- It should be noted that across nearly all online activities, the same percentages of respondents said they were doing this before the pandemic.
- Watching a live or recorded performance online is the exception, increasing from 23% to 28%.
Paying for Online Arts
In the Winter 2021 wave of the Cultural Participation Monitor, we asked respondents about their willingness to continue paying to for online arts content in the future.
How different types of audiences are responding to the 'phigital' arts, culture and heritage revolution, spurred on by the pandemic.
These findings focus on the digital engagement questions from the first wave of our nationwide panel survey of changing views about participating in creative and cultural activities through the pandemic.