Latest Insights | September 2022

Although general willingness to attend in person arts and culture is up, the vulnerability gap seems to be widening.

Older people and those with disabilities or long term health conditions remain the most cautious about 'getting back to normal', while under-25 year-olds are leading the return charge.

  • Those who identify as disabled/(D/d)eaf/having a long-term health condition (from now on ‘disabled’) are less likely to say they are back to normal in attending events and are even more likely to say they’ll attend events more locally.
  • Normal attendance levels are driven by the 16-24 age group, where over half agree they are back to normal.
  • Back to normal attitudes and attendance are also much higher in Asian/Asian British people.
  • As expected, the over 65s are more likely to say they won’t attend cultural events as often in the future.

Almost half of people say that they are worse off now than they were pre-pandemic, and 81% are worried about the effects of the cost-of-living crisis on themselves and their households.

Cost of living chart 1.png Cost of living chart 2.png

Those who ‘strongly agree’ that they are worried about the cost-of-living crisis are more likely to be: women (51%); 25-55 years old (52%); those with children (53%); and disabled people (56%).

  • Metroculturals and Commuterland Culturebuffs are slightly less likely to be worried about the cost-of-living crisis, as are retirees, only 30% of whom ‘strongly agree’ that they are concerned about its effect on their lifestyle.
  • Typically mid-to-low engaged Audience Spectrum segments are the most concerned about the impact of cost-of-living, with family and less urban groups expecting to reduce out-of-home entertainment spend the most.

Cost of living worry by subsegment.png

Concerningly, the Audience Spectrum groups who returned disproportionately strongly to in-person arts attendance over the past year, are now the ones saying that they expect their leisure spend to be hit the most by the cost-of-living crisis.


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