Latest Insights | September 2022

Attendance for in-person arts and heritage has risen since Spring 2022, from 70% to 90%.

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  • Though older age groups are still engaging less than the younger age groups (76% of those aged 65 and over have done anything in-person), their attendance is still up from the spring (where only 53% had done anything in-person).
  • Similarly, people with disabilities have lower in-person engagement (83%) but higher than in the previous wave (61%).
  • Conversely, attendance among families is particularly high (97%), and especially for families with children up to 10 years old.

The most popular activities were film and museum/heritage activities:

  • 65% went to see a film in the last year, including 31% going more than once.
  • And 61% went to a historic park or garden, including 21% going several times.

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Younger people were still the most likely to engage with art/heritage activities online, with 81% of 16-24 year olds doing any activity in the last year, compared to 36% for those 65 and older (cf. 57% overall).

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  • The activity that older people were most likely to have done was watching a live/recorded event (30%).
  • Younger people were particularly more likely to take part in a workshop / discussion/ art project (55% did any of these, cf. 28% overall) and 37% had taken part in an immersive online experience.
  • Black, Asian and Mixed ethnicity groups were also much more likely to have done online activities (78%, 70%, 80% respectively),
  • Families were also more likely to have engaged online (71%).
  • People with disabilities were not noticeably more likely to have done online activities than those not identifying as disabled.
  • Nor were people living in rural areas, compared to urban.

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  • Metroculturals, Experience Seekers and Kaleidoscope Creativity were the most likely Audience Spectrum segments to have taken part in any online arts/heritage activities (72% and 70% respectively).
  • This was especially true for M2, E2, K2 - the younger subsegment in each case.
  • Metroculturals were particularly more likely to have watched an event recording or stream (63% vf. 48% overall).
  • Kaleidoscope Creativity were especially likely to visit an online exhibition (32% vf. 17% overall).
  • Experience Seekers were more likely to take part in an art project through social media (27% cf. 16% overall).

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Overall, willingness to attend in the wake of the pandemic has continued to recover since Spring 2022, with over half (52%) saying that they are ‘willing to attend’ (and 75% saying they ‘are happy to attend’ or ‘would consider attending with reservations’).

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However, most people expect to attend art forms less in future than they did before the pandemic, rather than more, with the exception being outdoor events.

All participation and attendance reports