The Audience Agency has a long track record of working with policy-makers to deliver relevant and actionable insight.

Our flexibility and ability to solve ‘wicked problems’ are key here as we understand that every client has different needs.

Our Process

  1. We work with clients to ensure we fully understand what their requirements are, then we think creatively and laterally to ensure we approach the problem from every angle, drawing on our wide-ranging experience.
  2. The next step is to carry out the research using our contacts, the clients contacts and good old fashioned detective work to find out who to speak to.
  3. Finally, our reports always contain actionable insights and are written in a style that suits the needs of the audience who’ve commissioned them.

Some of our work in this area ▼


Image of 'Culture in Crisis: Recommendations for Policy Makers' launched in Parliament
'Culture in Crisis: Recommendations for Policy Makers' launched in Parliament

12 new policy recommendations, devised to support the creative and cultural sector recover and rebuild in the wake of the Covid-19 pandemic, presented to senior government and sector policy makers.

Image of DCMS publishes our roadmap for building a better UK cultural economy
DCMS publishes our roadmap for building a better UK cultural economy

The pandemic highlighted an urgent need for better data to describe the cultural sector – Now the government has published solutions identified by The Audience Agency and financial benchmarking specialists MyCake.

Image of Creative Places | Supporting your local creative economy
Creative Places | Supporting your local creative economy

Making places resilient and outward looking depends on creative activities of all kinds – in our professional and personal lives, in the local economy and civil society.

Image of Historic England – Knowing the Heritage Sector
Historic England – Knowing the Heritage Sector

Historic England recently commissioned The Audience Agency and our partners MyCake to start establishing the size of the sector using publicly available data sets.

Image of Case in Point | What is Resilience anyway?
Case in Point | What is Resilience anyway?

Working with Arts Council England to review the arts and cultural sectors’ understanding of the term ‘resilience’.

Image of Making Data Work: A scoping study to develop a mixed-methods evaluation framework for culture
Making Data Work: A scoping study to develop a mixed-methods evaluation framework for culture

In this report, ‘Making Data Work: A scoping study to develop a mixed-methods evaluation framework for culture’, we share findings from a national, interdisciplinary research project that aimed to tackle the crisis the cultural sector is currently facing in harnessing and evaluating its data.